Branded SaaS Product, CMS

This year-long intranet site overhaul project involved several in-house teams working in tandem with the site’s development vendor for strong execution and on-time delivery.

I branded the site’s overall design for consistent, engaging content with an elegant look and feel. Linked tabs populate to sub-pages with single-sign-on, contact and content tools, and vendor sites.

As well, throughout the site, I implemented hints of the circular image which mirrors the corporate brand’s main logo.

This robust and deep-level, B2B content and contact management (CMS) site serves more than 6,500 sales agents throughout the tri-state area of Pennsylvania, New Jersey, and Delaware. The site’s offerings delve much further in scope than what can be presented here, due to proprietary regulations.

Video which launched as the intro the new CRM site’s features, highlighting its functionality to build new-user interest and subsequent adoption.

Success
34% adoption within six weeks and 48% adoption within three months. The site achieved a full 184% increase over the previous site’s adoption overall.